Alongside our new brand identity, Concrete partnered with our 4 Iconic Men to celebrate & define the new era of the modern male in Egypt.

Our iconic figures are captured at their everyday activities with their choice of Concrete looks to suit all their various occasions.
This partnership is to reflect Concrete Man of today depicted in charisma and masculine style.

In summary, by choosing Concrete for your wardrobe the ordinary can become the extraordinary & ICONIC.
Get into the lives of Concrete Icons to discover more...